| 05-11-2007
Belgium,
Kortrijk, the biennially World Bus Expo is a communication center of the world
Bus technology and the market, which attracts the whole world's bus manufacturers,
accessory makers and operators' attention and participation, also this expo is
a big important learning and showing platform for our China bus industry. 2007,
Belgium, Xiamen KingLong, as the representative of China bus industry, joined
this world bus expo, and participated the exchanges of the world bus technology
and market. China KingLong's appearance attracted more attention and favor, however,
we have also heard some voices which not commensurate with the theme of this international
bus expo, the veteran of European Bus Industry publicly criticized IP and after-sales
service of Chinese bus products, became the discordant voices for "China's
participation". 
General
Manager of KingLong Jiang Shihuang:"The opportunity of China buses in Europe
is mutual complementary."
"World
Bus, China Participation", China bus industry has already developed from
technology introduction, completely bus imports, procurement matching, technical
exchanges to high-quality bus exports, KingLong bus made market breakthrough in
United Kingdom, Italy and other developed countries, the good market performance
of China buses led to some other bus manufacturers' concern and resentment. We
should believe that the market should be mutual and complementary, at the basement
of compliance with the local laws and received the market access authentication,
it would not exist the so-called intellectual property rights and model violations.
We should believe and respect the local laws and restrict market entrance certification;
similarly, we should believe the rational choice of the local operators, including
the high degree of attention to the after-sales service, strictly demands and
the confidence to the commitments of the Chinese bus after-sales service. When
interviewed by Chinabuses.com, assistant general manager of KingLong Zhang Wanyi
told to the journalist:"the criticize of some European Bus industry members
is unfair, they do not understand how fast-growing of China bus industry. KingLong,
as the representative of China bus industry came to European, exchanged technology
and market with world bus industry, we want to tell the whole world our China
bus industry has the confidence with our products, we also want to looking more
opportunities and breakthroughs during our participation." We
also learned from Mr.Zhang Wanyi that as the early in March 2005, KingLong received
the commercial vehicle certification of United Kingdom(VCA certification), and
got the passport to enter the European market. KingLong bus established the local
distribution network in United Kingdom, Italy, Bulgaria and etc, the local operators
recognized the quality of China bus products and the capability of the after-sales
services through the continued orders. Indeed,
with 20 years experience on bus industry, nearly 30000 units order volume in 2007,
KingLong ensured the reliability of its products and the good after-sales service,
received the market's widely recognize. For the overseas market, KingLong, as
well as others China bus manufacturers prepared for a long time. As early as seven
years before, KingLong bus began to design the model for the European market,
optimized matching parts of globalization, localized of after-sales service and
spare parts supply, familiar the local laws and regulations and also prepared
to do the market access authentication work. Quality, Service and Marketing all
in confidence for China bus manufacturers. Actually,
the exchanges between China bus industry with the world bus industry has begun
as early as 20 years before. Bus industry has already become to a globalization
industry. 20 years ago, Chinese North Company imported the first technical licensing
agreement; China bus industry began the long time exchanges, including technology,
supporting procurement and market. Many Chinese operate enterprises procured luxury
buses from Europe's top bus manufacturers. Over
the past 20 years, China bus operators continuing procured buses from European's
bus manufacturers, such as Neoplan, Volvo, Man, Setra and other large and medium-sized
luxury buses. Today, some European bus operators have begun to pay more attention
to China bus industry, and issued their orders to China bus manufacturers. KingLong
received procurement orders from United Kingdom, Italy. Also, we got the news
from KingLong that KingLong bus will enter Germany and Sweden market, which is
the most valuable and useful interaction between China bus industry and the world
bus market. Over
the past 20 years, China bus products matching key components from Europe and
the United States, which greatly enhanced the technology of Chinese bus products.
Allison automatic transmission, Cummins diesel engine from United States; ZF transmission,
clutch, axle and low-floor system, VOITH hydraulic retarder from Germany; French
TELMA, etc. Nowadays, through the globalization procurement platform, many Europe
bus manufacturers also procure high quality parts and components from Chinese
parts makers, such as Xiamen XOCECO vehicle audio and video system, Zhejiang Feipeng
bus wiper, Shanghai Songz air conditioner. 
www.chinabuses.com
Witnessed Busworld Expo for the third time
For
20 years, European bus manufacturers through the way of OEM with China bus enterprises
for technical input and market cooperation, and have achieved good sales in Chinese
market, SETRA cooperated with China Ankai company to sale SETRA high grade buses,
VOLVO cooperated with China Xi'an Silver and Shanghai Sunwin to sale its VOLVO
buses. We believe that today's small and medium-sized bus manufacturers in Europe
it's completely possible through OEM, as technology and market as the link, according
to the local objective demands to cooperate with Chinese bus enterprises, realized
the complementarily of the technology and the market. Whatever the technology
exchanges, technology trade or market cooperation, we should believe the fair
of the local law, the strict of the market entrance certification and the rational
of the consumers'choice. The bus industry is belonging to Europe, China, America
and the whole world. Over
the past 20 years, with the technology exchanges and market cooperation with the
world bus industry, China bus industry achieved good development, also, the growing
China bus industry is deepening the cooperation with the world's most advanced
technologies, during the equal exchanges China bus industry made great progress,
which including the market complementary. In the "Production, Technology,
Market" three key factors, China would undoubtedly become the manufacturer
centre of the world's bus industry, and Europe, with its strong components capacity
will become the world's most advanced technology center. Two
decades later, in 2007, KingLong, one of the China largest bus manufacturers sparking
on the world bus technology and market center-Busworld Expo, demonstrating its
20 years achievements and progress, introducing its top bus products to European
market, formally began the two-way exchange between China and Europe, also, KingLong
appearance on Busword Expo was considered Chinese bus ice-melting trip to European
market.
For
the European bus manufacturers, the market mutual complementary is sensitive,
but it is also inevitable, objective and necessary. Editor:Ida.Zhang
from Chinabuses.com
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