| 29-10-2007
Speech
by Mr. Richard Chang (Vice-President of King Long )
On 2007 BAAV KINGLONG
RELEASE CONFERENCE Established
in 1988 with the headquarter locating in Xiamen, KINGLONG professionally deals
with research, development, manufacturing and marketing of large and medium size
coach. With an annual production capacity of 30000 sets, KINGLONG has been able
to manufacture more than 200 kinds of products ranging from 6m to 18m, which include
touring buses, coaches, buses, passenger cars and special vehicles. KINGLONG
has remained a stable performance growth during the continuous 19 years. As many
as 23291 sets of large and medium size coaches have been sold with a sales revenue
of 9.2 million dollars in 2006. It has been estimated that more than 30000 sets
will be sold with a sales revenue of 125 million dollars in 2007, which has grown
by about 30% compared with 2006. Up to September 2007, KINGLONG has manufactured
over 130,000 sets in total, which takes up 20% of market maintenance in China
and tops in the industry. Mr.
LUC, General Secretary of BAAV has stated that Chinese coaches are exerting influences
on the pattern of the world coach industry and KINGLONG is bound to be the rising
star in world coach field. As appraised by Mr. LUC, KINGKONG was established with
innovation and adventuring sprits. Since the 90 ages of 20th century, KINGLONG
has been involved in application of coach technology and development of new models
to be the leader in the industry. A lot of models as medium-sized luxury coach,
large-sized luxury coach, medium-sized luxury touring bus, large-sized luxury
touring bus, large-sized low-floor bus, dual-fuel bus, airport shuttle bus, etc.
have been self-developed. His leading image has been accepted by the market through
these models. KINGLONG has gradually become the first coach brand in China and
toped in market maintenance and brand influence of the industry. In 2006 and 2007,
KINGLONG has sequently developed high-grade touring coaches and high-grade coaches
and buses as high as 12m, which have been successively awarded as Annual Coach
in BAAV Asian Coach Week. Among
the many coach-manufacturing enterprises in China, Kinglong is the earliest enterprise
implementing export sales programs and establishing overseas promotion and service
networks. From 2000, KINGLONG began carrying out overseas strategy. Up to September
2007, KINGLONG has established promotion networks spanning five continents and
set up exclusive distributor networks and service networks over more than 40 foreign
countries. Besides continuous innovation, quality and after-sales service which
are necessary for expanding overseas market has been highlighted. In
the recent years, overseas sales performance has remained a stable growth. In
2006, 1900 sets have been sold overseas with a sales revenue of 12 million dollars
(1P, export sales performance growth chart). The sales regions have been expanded
from Southeast Asia and Middle East to Europe, South America and Africa. Transnational
management mode has been developed from single mode of whole-vehicle export to
double mode of whole-vehicle export and CKD export. (1P, network chart) It has
been estimated that KINGLONG will accomplished 3500 sets for export sales with
an amount of more than 24 million dollars. At
present, KINGLONG has reached sales on a large scale over Southeast Asia, Middle
East, North Africa, Russia, etc. with a strong brand influence. Since
2005, KINGLONG has been dedicated to launching into West European market. At present,
some products have been certified and successfully exported to Britain, Bulgaria,
Italy, Sweden, etc. KINGLONG has set up 10 distributors with rich coach sales
experience and strong service ability over the whole European areas, which have
distributed in Britain, Germany, France, Sweden, Italy, Bulgaria, Romania, Hungary,
Ukraine, etc. Benefiting
from the world industrial division, KINGLONG is developing deep cooperation with
main coach parts manufacturers and industrial design companies in Europe and Japan
for continuous innovation and advancement. Every year, new leading coaches will
be developed. KINGLONG hopes to supply excellent service to the world road passenger
transportation with better products and better quality. Of course, KINGLONG are
featured with obvious cost advantages compared with the western manufacturers.
KINGLONG believe in that KINGLONG will be the new choice of the customers due
to the various requirements and continuous development of coach. KINGLONG also
believe that such a choice is bound to reach win-win.
At this exposition,
KINGLONG have displayed three excellent models as XMQ6127¡¢XMQ6900¡¢XMQ6121G.
KINGLONG expect to make more friends and have better communication with the attending
manufacturers by virtue of BAAV as a platform. Main
Sales Cases of KINGLONG: From
2002 to 2004, KINGLONG has exported 80 sets of large-sized low-floor buses in
total to Malta. From
2004 to 2007, KINGLONG has exported over 1000 sets of large and medium size coaches
in total to Middle East. From
2004 to the end of 2006, KINGLONG has exported more than 500 sets of coaches in
total to Southeast Asia. In
2006, CKD factories of KINGLONG in Vietnam, India and Taiwan have been launched
into regular operation. Over 500 sets of CKD spare parts have been exported until
now. Later export volume of 50 sets per month will be remained. In
2007, 500 sets of large and medium size coaches have been exported to Qatar for
Asian Games. Later KINGLONG has gotten the order of 1000 sets from Russia market.
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