King
Long(Suzhou), as one of the leading enterprises of China bus industry,always has
few report for its exporting business under the atmosphere of lots of reports
about the exporting for the industrial exporting.It is obviously affording for
thought. In
2006, King Long(Suzhou) spreads its international actions with the large quantity
order one after another, instead of the silence before. The total amount of exporting
contract exceeds USD80 million dollars,which shows its feature of large quantity
and variety.The first nine months of this year, 1054 Higer buses are exported
to the overseas market,whose total amount and the sales amount is 7.5 times before.
And only the order of Qartar is more than USD30 million. Exceeding
1000 units exporting,it symbols Higer's wider overseas road for King Long(Suzhou). Outstand
Quality Higer
buses have passed the certificate of TS16949, and part of them passed the certificate
of EEC&GCC.Meanwhile,Higer wins the awards of BAAV "Safest Equipment
of the year" for three successive years from 2004 to 2006, which shows the
highest honor of international bus industry. King Long(Suzhou) has cooperated
with Scania, King of the Road,to produce a top classic bus of SCANIA.HIGER A80,which
shows its quality reaching the advanced level of the industry. For
recent years, King Long(Suzhou) has focused on the quality improvement according
its operation idea so that the whole company has raised a quality movement and
pushed the total quality management. To
close the client,to know more about the both quality of product and service£¬King
Long(Suzhou) visits the clients termly to keep zero distance with them.And they
collect the feedback information and list it into the special topic to revise
according to the client's advice so that to improve the customer satisfaction
to the product. King
Long(Suzhou) has strengthened the upgrade of quality topic research, establishing
QC team to make great progress of product quality and labor skill.It has also
creatively focused on the supplier, hold the meeting with them termly to discuss
the revision experience and communicate for the material quality information,so
that it helps them to improve the quality and upgrade the material quality.King
Long(Suzhou) has informed a perfect circle from planing, doing,checking to improving,and
ensure a constant upgrade of quality of Higer buses. Initiative
Service King
Long(Suzhou) has made the improvement of service idea and strengthening service
quality upgrading as the enterprise internationalization strategy,paid attention
to the future competition of overseas market and lasting development,to quicken
the customer service network construction of five important market area included
east-Europe¡¢America¡¢Mid-East¡¢Africa and Southeast-Asia,and
provided a timely and close service.The initiative service wins many customers'
lasting attention to King Long(Suzhou),and more than 60% orders of Mid-East and
Southeast-Asia market are the customers' second purchase. In
2006, King Long(Suzhou) begins a new operation of CKD assembling way overseas,
which provided CKD parts,manufacure technology and management support by King
Long(Suzhou),so that to improve Higer advantage and competitive power in international
market. Customer
Guidance Development
of King Long(Suzhou) is benefited from market guidance and pushing out product
and service suitable to market.When we negociate the delivery date of 500 units
Higer buses with Qatar customer,we had worried about if we can deliver buses within
three months. King Long(Suzhou) strictly improved the sample bus according to
customers suggestion.Qatar customer was very satisfied with the result and said,
your improved result is much better than we had thought, and you produce 500 buses
within two months actual working period,therefore, you have won our respect with
your product and action. King
Long(Suzhou) has produced more than three new models to meet the need of market
every month in the recent year, so that to get the customer's recognization with
its powerful research strength. At present,Higer series, including over 300 models
from 6M to 12M and covering city buses and coaches of passenger transportation
and tourism. Technology
Support King
Long(Suzhou) has based on self-owned technical creation, using morden car technology
into large bus to upgrade the whole performance,developing a new bus design concept
to upgrade product performance so that to create a more value. In August of this
year, King Long(Suzhou) has input 10 million to construct modern complete vehicle
dip-line, which made the performance of antisepsis and antirusting reaching the
international advanced level. King
Long(Suzhou) has invested to establish new high-speed bus research center¡¢post-doctor
SZ King Long station, performance inspection center and so on research and trial
organization, all of these above makes our product development and trial measure
reaching domestic advanced level and moreover provided a basic ensurance for technology
creation. Professional
Team King Long(Suzhou)
has established global talent strategy to attract talent of marketing, technology
and service form domestic and oversea area, so that to quicken establish and perfect
oversea marketing service network. For the key market such as Ghana,Qatar,Malaysia,we
have realized service talent localization by using the local talent and organizing
them to headquarter to train. King
Long(Suzhou) has paid attention to strengthen internal training, inviting lectors
from professional organization to make business training, at the same time, it
has realized internal lector system, getting a mutual accelerating of match and
training, so that it has trained a lot of technology talent and make technical
level progress. Higer
buses has changed "Made in China"from price advantage into brand advantage,
integrating strengthening of quality and after-sales service,technology,product
development and local need,therefore,it has created a special way of oversea market
integrating brand strategy and channel strategy.
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